A Bit Of history

From Tocumbo, Michoacán, a tradition was born in the 1940s that would forever change the way to enjoy ice cream and popsicles in Mexico. With homemade recipes made with natural fruit and artisanal processes, the first paleteros of the region laid the foundations of what is now a symbol of Mexican flavor and pride.

Over time, tradition grew. Paleterías with different names such as La Flor de Michoacán, Las Delicias de Michoacán or La Michoacán began to open throughout the country. It was at the beginning of the 90s when Alejandro Andrade Andrade promoted the unification of this identity by creating the renowned image of the Michoacan girl with a palette in her hand. This image, together with the development of a comprehensive business model, marked a new stage of brand expansion, strengthening and recognition

A Brand,
Many Flavors

Today, Michoacán A Pedir De Boca is part of this legacy with more than 100 branches in Mexico and abroad, a successful brand licensing model and thousands of satisfied customers. Through La Tocumbita S.A. of C.V. and other initiatives, innovation, the production of machinery, the sale of inputs and the standardization of processes have been promoted to strengthen the paddle and craft snow industry.

More than a company, we are a community that shares the love of traditional flavors, local entrepreneurship and the pride of bringing a little piece of Mexico to the world.

100+

100+ Locations

Presence in 5 countries

30+

Years on the market

20k+

Satisfied Customers

Our Mission

Offer the traditional flavor
and handmade ice cream
Mexicans, converting
This inheritance in a symbol
culture of our country.

Our Vision

Carry the refrigerator tradition
Mexican to the world through
a business model
Accessible, fresh and quality.

Our Values

Honesty · Quality ·
Passion Tradition
Innovation · Creativity ·
Customer orientation ·
Originality

A Unified Story

Tradition Timeline:

1940

The ice cream tradition is born in Tocumbo, Michoacán.

1942

The first ice cream shop opens in Mexico City, next to the Lecumberri Palace.

1959

Ice cream shops are starting to sell fresh water.

1960

Different names appear: La Michoacana, La Flor de Michoacán, etc.

1990

Alejandro Andrade creates the girl's logo.

2006

The first POP CREAM machine is exported to Chicago.

2016

Michoacán A Pedir de Boca is born with a comprehensive system and trademark registration.

Flavor Through History

The Michoacan paleteries were born
With a candy snow recipe.

The image of the "Michoacan girl"
It was created to unify identity
among thousands of businesses.

Today, the model of
licensing and the sale of supplies,
machinery and advertising allow
professionalize this industry without
lose its artisanal essence.