Press
The history and taste of Michoacán A Pedir De Boca have given a lot to talk about. From our days as the Michoacán to the renewal of our identity in 2016, the national and international media have continued our evolution, highlighting the authenticity of our roots, the strength of our business model and the cultural impact of our image.
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Historic News
La Michoacana: History of the Paleteros from Tocumbo
Several paleteros, with the genuine intention of preserving the brand names, registered them individually, as there was no collective agreement among them. However, many have adopted as their emblem the image of a guarecita or Tarascan girl holding a popsicle, which Alejandro Andrade developed and promoted. This image can now be seen in many paleterías across the country.
The Arizon Republic
When Alejandro Andrade realized that people believed only one family owned the Michoacana paleterías, he saw an opportunity to create a business model. Today, his company sells uniforms, containers, and signage featuring the logo to several thousand paleteros using that name.
Expansion 500
Industrias Alto and La Tocumbita are some of the companies founded by Alejandro Andrade to provide branding and machinery services to paleterías michoacanas. The image of the paleterías michoacanas spread widely among these shops, even though Andrade had no control over how it was used. For this reason, he established a business model that continues to be optimized today to achieve success.
MB Magazine
The state of Michoacán is known for its famous ice creams and popsicles thanks to the paleterías michoacanas. Their success is due to the large number of businesses found throughout the country. Thanks to Alejandro Andrade’s business model, there is an effort to unify all paleterías under the name Paleterías Michoacanas.